When your nonprofit organization, startup venture, or other cause needs funds to continue operating, it makes sense to reach out to donors and investors to raise that funding. But getting eyes in front of your cause can be difficult, especially if your target audience is spread across the city, country, or globe.
That’s why hosting a corporate fundraiser at Tribeca Rooftop + 360° in NYC is a great idea. Hosting your own fundraising event can help introduce your product or service to a wider audience, all in one convenient presentation. This will allow you to educate your audience, all the while networking with potential investors.
If you’re ready to host a fundraising event, here are a few steps to consider to help you get started.
The first step to planning a successful fundraising event is to know what you’re hoping to accomplish by hosting the event. Are you looking for donations? Do you need to recruit volunteers? Both can be done at a fundraising event, but make sure you have defined exactly what you’re looking for before determining how you want to approach your event.
There are many types of fundraising events you can host. Charging guests per plate with the proceeds going to your organization, making the event by invitation only and soliciting guests for donations, or hosting a silent auction are all examples of fundraisers that get results.
When planning your fundraiser, know your demographics. For example, don’t hire an entertainer from Gen Z if you’re hosting a majority of Baby Boomers, and be sure to plan your event for a time that is convenient for your guests. Many people work during the day, so an evening event may be more likely to earn attendees.
The goal of a fundraising event is to generate money, so naturally you’ll want to keep costs down for your organization. That makes details such as food, drinks, swag, and presentation materials all the more important. You’ll want to showcase the very best for your dollar, so don’t be afraid to call around and get quotes. At Tribeca Rooftop + 360° in NYC, we are happy to recommend trusted vendors who can help assist you in planning the perfect fundraising event.
It takes a village, as they say, and that’s true for planning a fundraiser as well. Assemble a team of planners or volunteers to help assist you with planning the details of your event. Depending on the size of your fundraiser, it may not be possible to handle all the details yourself!
Once you’ve mapped out your team and strategy, it’s time to pick a date, time and location for your fundraiser. At Tribeca Rooftop + 360° in NYC, we are happy to host your next fundraising event. We have ample space for any type of event, including a dance floor, bar, rooftop space, and plenty of room for seating and dining.
Now it’s time to start promoting your event. Send invitations to potential donors, and advertise it where your demographic will see it if it's open to the public.
Finally, once your event has concluded, be sure to thank your donors and sponsors for their kind donations to your cause. A little bit of gratitude goes a long way, and can potentially secure more donations in the future.
This is also the perfect time to solicit feedback from your guests. What did they like about your event? What could use improvement? Find out what clicked with your audience and use it to make your event better next time!